IChemE - Focus on Trade Marks and Designs: Copy-Cat(erpillar)s in the Food Industry

Join us for an engaging and timely webinar exploring the world of trade marks and registered designs through a captivating case study from the food industry. We’ll delve into the complexities of branding and IP protection, using high-profile recent cases involving copy-cat branding—with a particular focus on the famous “”copy-cat(erpillar)”” situation.

This session will provide a detailed analysis of how businesses in the food sector (and beyond) navigate the challenges of protecting their unique brands, products, and designs from imitation. We’ll explore key legal issues surrounding trade mark infringement, passing off, and the use of registered designs to protect packaging, logos, and product shapes.

You’ll hear about real-world examples, unpacking the strategies used by brands to defend against copy-cat competitors, and the tools available to prevent others from capitalising on your brand’s hard work and reputation. We’ll also look at the broader implications of IP disputes in the food industry, discussing how these issues affect consumer perception, brand identity, and market position.

This webinar will give you valuable insights into protecting your designs and trade marks in a competitive and sometimes litigious marketplace.