ICE - Cultivating a net zero mindset

28th April 2022 6:00 pm

Net zero is an outcome of how we choose to live and behave. It will not happen without us holding the requisite mindset that enables us to create diverse and effective options to choose from and then be motivated to enact them.

Professor Colin Taylor, ICE Policy Fellow for Sub-National Decarbonisation and Emeritus Professor of Earthquake Engineering, University of Bristol, will explore the learning science and psychology that underpins our transition to a new mindset that will enable us to create, and flourish in, a decarbonised future.

As part of the webinar, he will draw on his experience working with BACS (now Pay.UK), the UK payments infrastructure provider. Colin and his colleagues at the University of Bristol explored how people come to a decision to change their current accounts. The team developed an agent behaviour model, founded on learning and decision theory and systems thinking, which makes remarkably good forecasts of customer current account switching behaviour up to 18 months ahead. Pay.UK uses the model in deciding upon its Current Account Switching Service (CASS) marketing strategy and budgets.

Choosing to switch your bank account is no different, fundamentally, from, for example, choosing to switch to an electric car. You need to achieve the same key set of five learning outcomes, including the motivation to act. Colin will show how we can translate the Pay.UK model and theory to decarbonisation.

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